Campaign Editing Best Practices

When editing your marketing campaigns, keep these best practices in mind to make sure your emails perform well, deliver reliably, and clearly communicate your message.

• Keep key information above the fold so it’s visible without scrolling — over 70% of email traffic comes from mobile, making it important to place your most critical details at the very top.

• Use short, clear sentences for easy readability.

• Always include a clear call-to-action (CTA), positioned high in the email for visibility.

• Keep fonts, colors, and logos consistent with your studio brand.

Strong subject lines improve open rates. Aim for fewer than 60 characters and personalize with a first name or job title dynamic field when possible. Avoid emojis and spam-like wording.

Clearly label your file names when uploading images so they are easy to find.

Be sure to not include special characters (%, &, *, etc) in your file names as Workflow will not allow them to upload.

• Keep images under 1200 x 600 px

• Compress images by 50% for faster loading on mobile and retina devices

• Use optimized JPG or PNG formats

• Aim for file sizes under 1MB for optimal deliverability and load times

• Keep layouts simple — text-focused emails often perform best

• Select Small or Medium size for dynamic images

• Avoid using “Full Size” which can slow down load times

• Always preview your campaign in mobile view before sending

• Place your CTA above the fold so it’s seen immediately

• Use clear, action-oriented language (e.g., “Browse Products,” “View Gallery”)

• Personalize CTAs when possible: “View {{first_name}}’s Gallery”

• Use standard-width buttons for balance and readability

• Choose button colors that stand out, but avoid designs that distract from the message