Free Shipping Threshold
Overview & Objective
The Free Shipping Threshold feature in Captura Workflow automatically removes shipping charges when a shopper’s order reaches a minimum amount set by your studio.
No discount code is required. Once the shopper qualifies, free shipping is applied automatically at checkout.
This gives shoppers a clear reason to add more to their cart while helping studios increase average order value without adding extra steps to the buying experience.
Setup / Configuration
Free Shipping Thresholds are configured within a Cart Template.
Once enabled, the rule applies to every gallery using that Cart Template.
Why Studios Use Free Shipping Thresholds
Free shipping thresholds can help studios make more by encouraging larger orders while keeping checkout simple.
What This Helps You Do | How It Helps You Make More |
|---|---|
Create a clear incentive | Shoppers know exactly what they need to do: reach the threshold and receive free shipping. |
Reduce manual work | Free shipping applies automatically, so there are no codes to create, share, or manage. |
Create a consistent shopping experience | The same free shipping rule applies across every gallery using the Cart Template. |
Support a flexible pricing strategy | Discount codes can still be used alongside the Free Shipping Threshold. |
The feature works in the background while encouraging shoppers to add one more item to their order.
💡 Pro Tip: Set the threshold slightly above your studio’s typical average order value. A small, achievable gap can encourage shoppers to spend more without making free shipping feel out of reach.
Step-by-Step Instructions
Step 1: Open Cart Templates
In Captura Workflow, navigate to:
Shop > Cart Templates
Step 2: Select a Cart Template
Open an existing Cart Template or create a new one.
Step 3: Enable Free Shipping
Within the Shipping and Handling settings, select:
Allow Free Shipping
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Step 4: Enter the Threshold
Enter the minimum order amount required to qualify for free shipping.
The threshold is calculated using the order subtotal:
Before shipping
Before taxes
Step 5: Save the Cart Template
Save your changes.
Step 6: Assign the Cart Template
Assign the Cart Template to each gallery where you want the Free Shipping Threshold to apply.
Once the template is assigned, the rule runs automatically.
Advanced Options / Additional Rules
What Shoppers Will See
When the Shopper Qualifies
When the order reaches the Free Shipping Threshold:
The shopper sees a completed progress bar in the side cart.
The completed progress bar also appears on the cart summary page.
Shipping charges are automatically removed at checkout.
No discount code or coupon is required.
When the Shopper Has Not Reached the Threshold
When the order is still below the threshold:
The shopper sees an incomplete progress bar in the side cart.
The incomplete progress bar also appears on the cart summary page.
Standard shipping rates continue to apply.
Some galleries may display messaging showing how much more the shopper needs to spend to qualify.
The experience remains automatic from the moment an item is added to the cart through checkout.
Choosing the Right Threshold
The right Free Shipping Threshold depends on your studio’s pricing and business goals.
Consider:
Your current average order value
Your average shipping cost
Seasonal revenue goals
Your broader pricing and promotion strategy
Your Customer Success Manager can help you:
Area | How They Can Help |
|---|---|
Threshold selection | Identify an amount that encourages shoppers to place larger orders. |
Shipping expenses | Balance potential revenue growth against the cost of shipping. |
Pricing strategy | Align the threshold with your existing pricing and promotions. |
Common Questions
Q: Does this replace discount codes?
A: No. Free shipping is applied automatically when the threshold is reached, while discount codes can still be used for other promotions.
Q: What subtotal is used to determine whether an order qualifies?
A: The threshold is based on the order subtotal before shipping and taxes.
Q: Does the shopper need to enter a code?
A: No. Free shipping is applied automatically when the qualifying subtotal is reached.
Q: Where is the Free Shipping Threshold configured?
A: It is configured within the Shipping and Handling settings of a Cart Template.
Q: Which galleries will use the threshold?
A: The rule applies to every gallery assigned to the Cart Template where the Free Shipping Threshold is enabled.
Q: Can discount codes and free shipping be used together?
A: Yes. Discount codes can still be used alongside the Free Shipping Threshold.
Need Help?
Your Customer Success Manager or the Captura Support team can help review your setup, recommend a threshold, and make sure it aligns with your pricing and promotion strategy..