Studio Workflow Basics
Captura Workflow is the command center of the Captura ecosystem — a concise playbook to help studios make more time, more revenue, and more confidence across a season. Below is a streamlined, outcome-focused reference of the typical studio process.
1. Pre-Season Preparation (Before Contract)
Goal: Prepare templates, products, and pricing so jobs launch smoothly and scale with less effort.
Catalog & Product Design
Price Sheet Creation
Create Job Templates
2. Contract Secured → Job Setup
Goal: Configure the job once so operations run predictably on picture day and beyond.
Create Job
Add Job Images (if applicable)
Assign Print Templates
Bulk Sort
Activate Job
3. Marketing & Preorder Phase
Goal: Drive participation and early revenue with clear marketing and clean data.
Launch Marketing
Preorders Open
Data Cleanup
Import Subjects into Job
4. Picture Day
Goal: Capture reliably and keep records accurate so downstream work is fast and error-free.
Photographer Onsite
Clear ID Cards Folder (optional)
Sync Devices
Run “Not Photographed” Report
5. Post Production / Image Processing
Goal: Produce consistent, sale-ready images quickly using built-in editing and AI batch tools.
Crop
Knockout
Color Correction
Glass Glare Removal (optional)
6. Preorder Matching
Goal: Convert preorders into fulfilled orders by matching orders to subjects efficiently.
Orders → Select Preorders → Assign to Subjects
Match Subjects to Orders
Auto-Assign Images
7. Post-Picture Day Sales & Fulfillment
Goal: Move jobs to fulfillment with clean timing and reliable lab/shipping processes.
Job Switches to Direct Ship (based on Direct Ship date)
Order Fulfillment → Release
Lab Printing
Shipping
8. Integrations & Outputs
Goal: Export and publish the right deliverables to labs, Product Designer (PLIC), schools, and other systems — seamlessly within the ecosystem.
Push to PLIC
Product Designer (PLIC Elements)
Bulk to School Labels
Composites
Services / Specialty Products
Exports
9. Retakes (If Needed)
Goal: Capture fixes and repeat production steps with the same workflow to avoid rework.
Retake Picture Day
Photographer
Clear ID Cards Folder (optional)
Sync
Repeat Job Production Steps (Processing → Matching → Fulfillment)
Notes: This checklist is written for Captura Workflow, the heart of the Captura ecosystem. Each step is designed to reduce manual work and increase consistency, helping studios make more revenue, more time, more growth, and more confidence.
